Strategic Marketing and Communications for Directors

Marketing and communication are no longer just support functions — at the board level, they shape how organisations grow, compete, and build trust with stakeholders. Directors today face a fast-changing landscape where customer expectations, digital disruption, and market volatility all demand sharper, more strategic thinking. The question is not only what message to deliver, but also how to align it with long-term business goals.

The Strategic Marketing and Communications for Directors course by LPC Training is designed to bridge this gap. Over five days, participants will explore how directors and boards can set direction, analyse market environments, evaluate strategic options, and manage risks, while ensuring communication strengthens corporate reputation. Case studies and practical tools make the course highly applied, giving leaders the confidence to design and oversee strategies that deliver measurable impact.

By the end, delegates will be equipped to position marketing and communication as central pillars of organisational success, not just operational tasks.