Professional Destination Management (PDM)
Course Info
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Course Details
Introduction
Objective
Who should attend
Course Location
A destination management maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.
This Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.
In this course on Professional Destination Management , participants will learn how destination organizations and the various departments within an organization function, the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travellers.
Course Outline
FUNDAMENTALS OF DESTINATION MANAGEMENT & MARKETING
- Evolution of destination organizations and their roles in the community
- The technological advancements within the industry
- Structures and funding sources, and domestic organizations
- Tourism development commission
