Course Details
Our courses in Dubai are held at the LPC office located at:
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.
Course Outline
5 days course
Introduction to Product Management
- Introduction to course content and outlines
- Defining product management and its key related terms
- Identifying the importance and benefits of product management
- Discussing the roles and responsibilities of a product manager
- Key skills and competencies required for product managers
- Overview of the process of product development
Strategic Alignment
- Defining strategic alignment in product management
- Identifying the importance of strategic alignment of the product team and stakeholders
- Techniques for aligning the product team with stakeholders
- Exploring tools and strategies for effective communication with teams and stakeholders
- Techniques for the motiving product team and improving their productivity
- Best practices for setting objectives and measures to evaluate team performance
- Overview of the process of setting product objectives
- Case studies about the impact of product teams and stakeholders on product management
Understanding Customers
- Discussing the significance of understanding customers’s needs and pain points
- How to identify customers’s needs and pain points
- Techniques for creating a customer persona
- Strategies for mapping the customer journey
- Defining Product-Market Fit
- The process of creating and validating the opportunity hypotheses
- Techniques for validating the opportunity hypothesis:
- Effort vs. user value
- A/B testing
- Customer interviews
Product Design and Requirements
- Understanding product requirements and its components
- Exploring the elements of the Product Requirements Document (PDR)
- Defining Minimum Viable Product (MVP)
- Discussing how to create and develop MVP
- Utilizing Figma to create user experience
- Exploring the elements of the product roadmap
- The process of designing and sketching a product
- Understanding product design patterns:
- MVC
- Designing APIs
- Real-world examples of effective product design processes
Go-to-Market Plan
- Defining Go-To-Market (GTM) strategy
- Discussing the purpose and benefits of GTM
- Steps for creating a GTM strategy
- Best practices for implementing GTM strategy and launching products
- Discussing strategies for marketing a product across different channels
- Best practices for creating compelling messages
- Case studies about the implementation of GTM strategy