Public Relations: Media Crisis Communications

Course Info

Date: Sep-01-2025

Length: 1 Week

City: Kuala Lumpur

Fees: 3,975

Type: In Classroom

Available Dates

  • Dec-30-2024

    Kuala Lumpur

  • Mar-03-2025

    Kuala Lumpur

  • June-02-2025

    Kuala Lumpur

  • Sep-01-2025

    Kuala Lumpur

  • Dec-01-2025

    Kuala Lumpur

Dates in Other Venues

  • Dec-30-2024

    Paris

  • Dec-30-2024

    Singapore

  • Jan-13-2025

    Dubai

  • Feb-10-2025

    London

  • Mar-03-2025

    Istanbul

  • Mar-03-2025

    Paris

  • Mar-03-2025

    Barcelona

  • Mar-03-2025

    Amsterdam

  • Mar-03-2025

    Singapore

  • Mar-03-2025

    Dubai

  • Apr-14-2025

    London

  • May-12-2025

    Dubai

  • June-02-2025

    Barcelona

  • June-02-2025

    London

  • June-02-2025

    Singapore

  • June-02-2025

    Istanbul

  • June-02-2025

    Amsterdam

  • June-02-2025

    Paris

  • July-14-2025

    Dubai

  • Aug-11-2025

    London

  • Sep-01-2025

    Paris

  • Sep-01-2025

    Barcelona

  • Sep-01-2025

    Amsterdam

  • Sep-01-2025

    Dubai

  • Sep-01-2025

    Singapore

  • Sep-01-2025

    Istanbul

  • Oct-13-2025

    London

  • Nov-10-2025

    Dubai

  • Dec-01-2025

    London

  • Dec-01-2025

    Barcelona

  • Dec-01-2025

    Istanbul

  • Dec-01-2025

    Singapore

  • Dec-01-2025

    Paris

  • Dec-01-2025

    Amsterdam

Course Details

Course Outline

5 days course

Principles of Media Relations & Public Affairs



  • Defining media relations and its key related concepts
  • Discussing the importance of media relations
  • Exploring the principles of public affairs
  • Techniques for building and maintaining media relationships
  • Understanding the role of the media in public perception
  • Differentiating between proactive and reactive media relations
  • Exploring key stakeholders in media relations
  • Understanding the media landscape
  • Discussing legal and regulatory considerations

Media Communication During a Crisis

 

  • Identifying types of crises and their characteristics
  • Preparing for potential crises: risk assessment
  • Key elements of an effective crisis communication strategy
  • Techniques for crafting clear and consistent messages
  • Discussing the timing and channel elements for crisis communication
  • Strategies for engaging with stakeholders during a crisis
  • Discussing the role of spokespersons
  • Techniques for managing misinformation and rumors

Case Studies of Media Crisis Communications



  • Analysis of notable crisis communication cases
  • Success stories and lessons learned
  • Understanding failures and what went wrong
  • Discussing the impact of crisis communication on organizational reputation
  • Exploring crisis communication in different industries.
  • Understanding the comparative analysis of crisis responses.
  • Discussing the long-term effects of crisis communication.
  • Adapting strategies based on case study insights.

Techniques for Managing Media Interactions & Interviews



  • Defining globalization and its dimensions
  • Techniques for media interaction preparation
  • Techniques for handling tough questions
  • Dos and don’ts of media interviews
  • Role-playing and practice sessions
  • Strategies for managing press conferences and briefings
  • Discussing the effective use of press releases
  • Understanding how to build a media kit
  • Follow-up strategies post-interaction

Social Media and Ethical Considerations in Crisis Communications

 

  • Understanding the role of social media in crisis communication
  • Strategies for effective social media use during crises
  • Techniques for monitoring and responding to social media activity
  • Steps for developing a social media crisis communication plan
  • Discussing ethical considerations in media communications
  • Understanding how to balance transparency and confidentiality
  • Addressing ethical dilemmas in crises
  • Evaluating and refining the crisis communication plan