Public Relations: Media Crisis Communications
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- Introduction
- Objective
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What do companies do during a time of crisis? They react by communication and deliver messages to the media. Communication during a crisis not only protects a company's reputation but can even improve it. The sudden nature of crises means companies can't predict and plan for them, but effective communication is key.
With our training courses, you can develop your crisis communication skills and create strategies to protect your company’s image during crisis time. The “Public Relations: Media Crisis Communication” course offers practical and theoretical knowledge on media relations, public affairs, crisis communication strategies, media interactions and interview management, and communication strategy evaluation. Participants will learn to develop their crisis communication plan and practice dealing with and communicating with different media during a crisis.
Course Outline
Principles of Media Relations & Public Affairs
- Defining media relations and its key related concepts
- Discussing the importance of media relations
- Exploring the principles of public affairs
- Techniques for building and maintaining media relationships
- Understanding the role of the media in public perception
- Differentiating between proactive and reactive media relations
- Exploring key stakeholders in media relations
- Understanding the media landscape
- Discussing legal and regulatory considerations