Design Thinking and User Experience

Course Info

Date: Apr-14-2025

Length: 1 Week

City: Kuala Lumpur

Fees: 3,980

Type: In Classroom

Available Dates

  • Jan-13-2025

    Kuala Lumpur

  • Apr-14-2025

    Kuala Lumpur

  • July-14-2025

    Kuala Lumpur

  • Oct-13-2025

    Kuala Lumpur

Dates in Other Venues

  • Dec-30-2024

    Paris

  • Dec-30-2024

    London

  • Dec-30-2024

    Amsterdam

  • Jan-13-2025

    Amsterdam

  • Jan-13-2025

    Barcelona

  • Jan-13-2025

    Paris

  • Jan-13-2025

    Istanbul

  • Jan-13-2025

    Singapore

  • Jan-13-2025

    Dubai

  • Feb-10-2025

    London

  • Mar-31-2025

    Dubai

  • Apr-14-2025

    London

  • Apr-14-2025

    Paris

  • Apr-14-2025

    Istanbul

  • Apr-14-2025

    Singapore

  • Apr-14-2025

    Barcelona

  • Apr-14-2025

    Amsterdam

  • May-12-2025

    Dubai

  • June-30-2025

    London

  • July-14-2025

    Paris

  • July-14-2025

    Barcelona

  • July-14-2025

    Amsterdam

  • July-14-2025

    Istanbul

  • July-14-2025

    Dubai

  • July-14-2025

    Singapore

  • Aug-11-2025

    London

  • Sep-29-2025

    Dubai

  • Oct-13-2025

    London

  • Oct-13-2025

    Barcelona

  • Oct-13-2025

    Amsterdam

  • Oct-13-2025

    Paris

  • Oct-13-2025

    Singapore

  • Oct-13-2025

    Istanbul

  • Nov-10-2025

    Dubai

  • Dec-29-2025

    London

Course Details

Course Outline

5 days course

Introduction to Design Thinking 


  • Identifying the meaning of design thinking 
  • Discussing the history of design thinking 
  • Discussing the application of design thinking in product management 
  • Understanding the stages of the design thinking process:


  1. Empathize
  2. Define 
  3. Ideate
  4. Prototype
  5. Test


  • Familiarizing with design thinking frameworks:



  1. Stanford’s Five-Stage Model
  2. IDEO’s three-phase model
  3. IBM’s Enterprise Design 
  4. Double Dimond Model by UK Design Council
  5. Design Sprint
  6. Balanced Breakthrough Model


Designing for User Experience


  • Defining user experience design and discussing its principles 
  • Exploring the process of designing UX 


  1. Understanding the user's pain points 
  2. Creating user personas 
  3. Map out the user journey. 
  4. Create a website wireframe.
  5. Start prototyping 


  • Defining UX deliverables:


  1. User Research 
  2. Competitor Assessment 
  3. Interaction Design 
  4. Information Architecture 



  • Understanding the relationship between user experience (UX) and user interface (UI)
  • Understanding the core principles of UI

User Research & Persona 


  • Understanding empathy for the target customer and how to develop it 
  • Techniques to gather information from customers and understand their needs:


  1. Interviews
  2. Surveys


  • What is a customer persona? 
  • Understanding the elements of persona:


  1. Name, age, gender, and image of the persona
  2. A tag line 
  3. Persona experience and relevant skills
  4. The context indicates how the persona would interact with the product. 
  5. Goals, attitudes, concerns 
  6. Quotes/brief scenario 


  • Understanding the types of user persona:


  1. Lightweight/prototype persona
  2. Qualitative persona 
  3. Statistical persona

Story Mapping vs. Journey Mapping 


  • Understand the meaning of story mapping and its purpose. 
  • Differentiating between story mapping and journey mapping 
  • Understanding the components of story mapping:


  1. Goal
  2. Epic
  3. User story 
  4. Swimlane 


  • Defining the process of creating a story map:


  1. Initial planning 
  2. Organizing user stories 
  3. Prioritizing and estimating 
  4. Slicing the map for release 


  • Understanding the elements of the journey map:


  1. Actors/ subjects
  2. Expectations
  3. Phases/paradigms 
  4. Actions, mindsets, and emotions

Prototyping & User Testing 


  • Understanding the meaning and function of the prototype
  • Defining the types of prototypes:


  1. Low-fidelity
  2. Mid-fidelity 
  3. High-fidelity 


  • Integrating user interaction into a prototype 
  • Defining the meaning of usability testing and its types:


  1. Hallway usability testing 
  2. Remote usability testing 



  • Analyzing the test results and identifying areas for improvement in UX