As technology continues to evolve and consumer expectations rise, the demand for user-centric product design becomes increasingly critical. Design thinking provides a structured approach to innovation by focusing on understanding users' needs, generating creative solutions, and iteratively refining those solutions to improve user experiences.
The Design Thinking and User Experience course is crafted to offer a deep dive into this methodology, exploring how it can be applied to create impactful, user-friendly products. Over the course, participants will learn to navigate the stages of design thinking—from empathizing with users and defining their problems to prototyping and testing solutions. This hands-on training will also cover essential aspects of user experience design, including user research, persona creation, and journey mapping, ensuring a comprehensive understanding of how to build products that resonate with users.
By integrating these principles, professionals will be equipped to lead design projects that are not only innovative but also grounded in real user needs, ultimately enhancing product effectiveness and market success.
By the end of this course, participants should be able to:
- Grasp the core of design thinking, including its history and application within product management.
- Master the design thinking process and apply its 5 stages to real-world design challenges.
- Understand different design thinking frameworks and their applications.
- Apply UX principles and follow the process of creating a user-centred experience.
- Develop empathy for target customers for successful UX design.
- Master user research techniques to gather user data and understand their needs.
- Design a user persona following effective tips and techniques to represent your target customers.
- Visualize the user’s experience using journey and story mapping.
- Design prototypes and integrate user navigation effectively.
- Conduct usability testing using different methods and analyze the results to refine the user experience.
- Identify the relationship between UX design and UI and understand the core principles of UI.
This course is ideal for professionals seeking to deepen their understanding of design thinking and enhance user experience through innovative and user-centred approaches:
- Product Managers
- Product Developers
- Project Managers
- Product Owners
- Marketing Professionals
- Business Analysts
- Designers
- UX/UI Designers
- Content Creators
- Entrepreneurs
- Startup Founders
- Anyone interested in design thinking and user experience