Strategic Marketing and Communications for Directors
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Course Details
- Introduction
- Objective
- Who should attend
- Course Location
Communication is essential in any relationship. Building and managing relationships with consumers and customers has a direct bearing on marketing communications. Marketing communications helps define an organisation's relationships with customers not only by the kind of messages exchanged, but also by the choice of media and occasion to suit their customers’ preferences
The Strategic Marketing and Communications for Directors course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic planning in marketing.
This course will bring benefits to both you and your organisation. With formal training in strategic marketing, you will improve your personal effectiveness, confidence and influence at board level. Additionally, you will bring a fresh perspective back to your organisation along with innovative models, concepts and ideas to improve the performance and effectiveness of the board and your organisation.
Course Outline
The board, Directors and strategic marketing
- The role of the Director and board in strategy marketing
- Understanding the relationship between the board and strategic marketing
- Unlocking the potential of the board and directors to develop effective marketing strategy
- Monitoring marketing strategy effectiveness, output and ROI
Strategic marketing Defined: the key principles
- Marketing strategy Vs Corporate strategy
- Purpose, vision, objectives and values underpinning strategy development
