Client Management Strategies for Retention & Growth
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Introduction
Objective
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It has been estimated that estimated that it costs five times more to get a new customer than to retain an existing one. It is essential that you have a client management strategy for retention & growth.
Customer retention is a company’s ability to turn buyers into repeat customers, preventing them from buying from a competitor. Long term customers are crucial for almost every type of business. From e-commerce retailers, where you want to keep existing customers engaged with your brand, to subscription-based companies where the number of retained customers you have directly impacts whether your business sinks or swims.
The rationale for this course centres around putting the client first in everything you do. In an increasingly competitive world, retaining clients is smart business.
Client Management Strategies for Retention & Growth Training Course shows how putting the client rather than services first can yield improved results in terms of client retention. It stresses the importance of having highly engaged employees and applying best marketing and business development practices in a highly competitive and dynamic marketplace.
Course Outline
THE CHALLENGES FACED IN MANAGING CLIENTS
- Clients first - is the customer ‘always right’
- Becoming a client focused organisation
- The true cost of losing a client
- Understand your existing client focused organisational culture
- The client/management needs dilemma
- Introducing the client management model
