Certificate in Marketing Strategy and Planning
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Course Details
Introduction
Objective
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Marketing has never been more dynamic — or more complex. Between shifting customer expectations, new digital tools, and constant market changes, it’s no longer enough to have a basic plan. Today, marketing leaders need real strategic thinking behind their decisions.
That’s what this Certificate in Marketing Strategy and Planning course is all about. Over five days, we’ll break down what it takes to build marketing strategies that move the needle, not just in theory, but in practice. You’ll explore how to align marketing with business goals, understand customer needs more deeply, and apply digital tools to make your campaigns more targeted and effective.
We’ll also talk about the big-picture stuff: ethics, global trends, the impact of technology, and where marketing is heading in the next few years. And because this isn’t just a technical course, you’ll also get time to work through real scenarios, collaborate with peers, and put what you’ve learned into a final project you can take back to your team.
If you’re ready to step back, rethink your approach, and bring more strategy into your work — this course is designed for exactly that.
Course Outline
Introduction to Marketing Strategy and Planning
- Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
- Discussing the importance of marketing strategy and planning in business.
- Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
- Introduction to Marketing Strategy: From market segmentation to positioning.
- Case studies on real-world marketing strategies.
