Planning and Managing PR Campaigns

Available Dates

Venue

Nov-25-2024

Barcelona
Nov-25-2024

Dubai
Dec-02-2024

London
Dec-09-2024

Kuala Lumpur
Dec-09-2024

Istanbul
Dec-16-2024

Singapore
Dec-16-2024

Paris
Dec-23-2024

London
Dec-23-2024

Barcelona
Dec-23-2024

Dubai
Jan-06-2025

Paris
Jan-06-2025

Singapore
Jan-13-2025

London
Jan-20-2025

Dubai
Jan-20-2025

Barcelona
Jan-27-2025

Istanbul
Jan-27-2025

Kuala Lumpur
Feb-03-2025

Singapore
Feb-03-2025

Paris
Feb-10-2025

London
Feb-17-2025

Barcelona
Feb-17-2025

Dubai
Feb-24-2025

Kuala Lumpur
Feb-24-2025

Istanbul
Mar-03-2025

Paris
Mar-03-2025

Singapore
Mar-10-2025

London
Mar-17-2025

Barcelona
Mar-17-2025

Dubai
Mar-24-2025

Istanbul
Mar-24-2025

Kuala Lumpur
Apr-07-2025

Singapore
Apr-07-2025

Paris
Apr-14-2025

London
Apr-21-2025

Barcelona
Apr-21-2025

Dubai
Apr-28-2025

Kuala Lumpur
Apr-28-2025

Istanbul
May-05-2025

Singapore
May-05-2025

Paris
May-12-2025

London
May-19-2025

Dubai
May-19-2025

Barcelona
May-26-2025

Istanbul
May-26-2025

Kuala Lumpur
June-02-2025

Paris
June-02-2025

Singapore
June-09-2025

London
June-16-2025

Dubai
June-16-2025

Barcelona
June-23-2025

Istanbul
June-30-2025

Kuala Lumpur
June-30-2025

Paris
June-30-2025

Singapore
July-07-2025

Singapore
July-07-2025

Paris
July-14-2025

London
July-21-2025

Dubai
July-21-2025

Barcelona
July-28-2025

Kuala Lumpur
July-28-2025

Istanbul
Aug-04-2025

Paris
Aug-04-2025

Singapore
Aug-11-2025

London
Aug-18-2025

Barcelona
Aug-18-2025

Dubai
Aug-25-2025

Istanbul
Aug-25-2025

Kuala Lumpur
Sep-01-2025

Paris
Sep-01-2025

Singapore
Sep-08-2025

London
Sep-15-2025

Barcelona
Sep-15-2025

Dubai
Sep-22-2025

Istanbul
Sep-29-2025

Paris
Sep-29-2025

Singapore
Sep-29-2025

Kuala Lumpur
Oct-06-2025

Singapore
Oct-06-2025

Paris
Oct-13-2025

London
Oct-20-2025

Barcelona
Oct-20-2025

Dubai
Oct-27-2025

Istanbul
Oct-27-2025

Kuala Lumpur
Nov-03-2025

Singapore
Nov-03-2025

Paris
Nov-10-2025

London
Nov-17-2025

Dubai
Nov-17-2025

Barcelona
Nov-24-2025

Kuala Lumpur
Nov-24-2025

Istanbul
Dec-01-2025

Paris
Dec-01-2025

Singapore
Dec-08-2025

London
Dec-15-2025

Barcelona
Dec-15-2025

Dubai
Dec-22-2025

Istanbul
Dec-29-2025

Paris
Dec-29-2025

Kuala Lumpur
Dec-29-2025

Singapore

Course Details

PR campaigns can change public opinion and raise awareness of the work your company is doing. Using PR to communicate messages that promote your brand value can effectively appeal to and mobilize a larger audience.

Planning and Managing PR Campaigns Training Course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation.

The course takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy.

At the end of this Planning and Managing PR Campaigns Training Course, the participants will be able to:

Examine the range of PR campaigns and the purposes that they can achieve
Develop a problem-solving approach to match the PR campaign strategy to business objectives
Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
Examine a wide range of successful campaigns to judge the different strategies and use of channels and media
Measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
Learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Select and use the best tools to add value to the organization at a strategic level
Develop personal action planning and understand how to ‘sell’ ideas to top management
Plan evaluation of the campaign so that results are recognized within the organization
Build confidence and mastery through personal coaching and advice

Planning and Managing PR Campaigns Training Course, is ideal for:

Middle and senior managers tasked with the direct delivery of campaigns or oversight of specialist sub-contractors
Senior operational managers with responsibility for managing teams whose role includes PR Campaigns
Senior managers up to Board level with responsibility for the strategic use of Public Relations

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Effective PR Campaigns:

Perceptions of PR among senior managers
The global information village
Putting a cash value on reputation and the PR that builds it
PR campaigns – their use and their risks
Case study examples – what works and what does not
Practical example – tackling a business challenge
Evaluation

Problem-Solving Approach to Campaigns:

Brand, identity and image, the basis of reputation
Assessing your reputation and the use of ‘gap’ analysis
The origins of PR and its foundations in the social sciences
Business strategy and problem identification
Problem-solving methods – choosing the right one
Problem analysis – desk research, stakeholder analysis, PEST and SWOT
Setting measurable objectives
Force field analysis and risk identification

Planning and Costing Campaigns:

Identifying the stages of the campaign and decision points
Preparing an effective schedule – critical path analysis
Critical path analysis
Costing the plan and preparing a budget
Anticipating risk and planning to meet it
Identifying stakeholders and their role to the campaign
Coordinating campaign elements across stakeholder groups

Effective Delivery in Your Organisation:

Risk-management approach
Dealing with contingencies
Winning support - selling ideas to others in the business
Presenting your case to senior management
Reading body language and other signals
Integrating your campaign into your media and company reporting
Ensuring that results are seen and credited
Personal action planning

Planning and Managing PR Campaigns

Course Info

Course Details

At the end of this Planning and Managing PR Campaigns Training Course, the participants will be able to:

Planning and Managing PR Campaigns Training Course, is ideal for:

Course Outline

Effective PR Campaigns:

Problem-Solving Approach to Campaigns:

Planning and Costing Campaigns:

Channels, Delivery, and Evaluation:

Effective Delivery in Your Organisation:

Course Video

Planning and Managing PR Campaigns

Course Info

Course Details

At the end of this Planning and Managing PR Campaigns Training Course, the participants will be able to:

Planning and Managing PR Campaigns Training Course, is ideal for:

Course Outline

Effective PR Campaigns:

Problem-Solving Approach to Campaigns:

Planning and Costing Campaigns:

Channels, Delivery, and Evaluation:

Effective Delivery in Your Organisation:

Search Course

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Course Video