Planning and Managing PR Campaigns
Course Info
Length:
5 Days
Type:
Online
Available Dates
Course Details
Introduction
Objective
Who should attend
PR campaigns can change public opinion and raise awareness of the work your company is doing. Using PR to communicate messages that promote your brand value can effectively appeal to and mobilize a larger audience.
Planning and Managing PR Campaigns Training Course is a must for any business aiming to employ Public Relations Campaigns as part of their business operation.
The course takes a problem-solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy.
Course Outline
5 days course
Effective PR Campaigns:
- Perceptions of PR among senior managers
- The global information village
- Putting a cash value on reputation and the PR that builds it
- PR campaigns – their use and their risks
- Case study examples – what works and what does not
- Practical example – tackling a business challenge
- Evaluation
