Certified Destination Management Executive (CDME) (Preparation Course)
Course Info
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Course Details
Introduction
Objective
Who should attend
The course CDME is the tourism industry’s highest individual educational achievement. The CDME program provides the skills to prepare senior executives to thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies. Start or continue your professional journey, advance your career, and enhance your industry knowledge, skills and professional credibility.
A destination management executive maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.
In short, a DME is essentially a highly specialized consultant for practically every aspect of out-of-town event programming.
This course provides participants with an understanding to learn how destination organizations and the various departments within an organization function, how the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travellers
This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future
Course Outline
Strategic Issues In Destination Management
- Understand what it means to be a destination marketer, manager and leader.
- Understand global and national constraints, opportunities and trends affecting destination marketing and management.
- Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
- Discern the destination visioning and strategic planning process and how the community and
- industry become stakeholders in branding and tourism development.
- Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.
