Corporate Reputation Management

It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area that has received relatively limited coverage. 

Maintaining and managing your company’s reputation is crucial if you want your company to succeed.  Corporate Reputation Management is a Five-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice.

By attending this course you will learn how to promote and defend your organization’s reputation by taking a strategic approach to reputation and issues management. The course helps those involved understand the often complex relationship between sub-disciplines: risk, issue, business continuity management, CSR, brand management and crisis management. 

The course explores platforms that can be used to develop a reputation and how it is best monitored and protected, both on and offline.