Product marketing management is a critical discipline that integrates sales, product development, and marketing to facilitate successful product launches and effectively communicate product value to the market. The success of a product launch relies on key factors such as strategic product positioning, crafting impactful messaging, and developing comprehensive go-to-market strategies.
This course is designed to equip participants with the theoretical knowledge and practical skills necessary to develop and implement effective go-to-market strategies and plans for product launches. Participants will engage in in-depth studies of marketing research, product positioning, message delivery, pricing strategies, and packaging. The course emphasizes practical exercises and the analysis of real-world case studies, providing participants with hands-on experience and insights.
Over five days, participants will acquire the tools and methodologies needed to navigate the complexities of product marketing, ensuring that products achieve their intended market impact and drive sustainable business success.
Upon completion of this course, attendees will be able to:
- Understand product lifecycle and product marketing frameworks
- Design and build a Go-To-Market (GTM) strategy to launch products and bring them to the right audience.
- Conduct market research and gather competitive intelligence to enable GTM teams
- Create unique value propositions for products and make them stand out in the market.
- Develop key statements and messages to captivate customers and convince them across different channels
- Select the best pricing and packaging models for products to optimize customer lifetime value.
The "Product Marketing Manager Certification (PMMC)™ Training Course" is designed for professionals looking to enhance their expertise in product marketing and management. This course is ideal for individuals seeking to master the skills necessary to drive successful product launches and market strategies:
- Product Managers
- Product Marketing Managers
- Marketing Professionals
- Sales managers and executives
- Entrepreneurs and business owners
- Consultants and Advisors