Product marketing management is a critical discipline that integrates sales, product development, and marketing to facilitate successful product launches and effectively communicate product value to the market. The success of a product launch relies on key factors such as strategic product positioning, crafting impactful messaging, and developing comprehensive go-to-market strategies.

This course is designed to equip participants with the theoretical knowledge and practical skills necessary to develop and implement effective go-to-market strategies and plans for product launches. Participants will engage in in-depth studies of marketing research, product positioning, message delivery, pricing strategies, and packaging. The course emphasizes practical exercises and the analysis of real-world case studies, providing participants with hands-on experience and insights.

Over five days, participants will acquire the tools and methodologies needed to navigate the complexities of product marketing, ensuring that products achieve their intended market impact and drive sustainable business success.