Product Marketing Manager Certification (PMMC)™ training course

Product Marketing Manager Certification (PMMC)™ Training Course

Available Dates

Venue

Nov-25-2024

Amsterdam
Nov-25-2024

London
Dec-02-2024

Barcelona
Dec-02-2024

Dubai
Dec-09-2024

London
Dec-09-2024

Kuala Lumpur
Dec-09-2024

Istanbul
Dec-16-2024

Paris
Dec-16-2024

Singapore
Dec-30-2024

Barcelona
Dec-30-2024

London
Dec-30-2024

Dubai
Dec-30-2024

Amsterdam
Jan-06-2025

Dubai
Jan-06-2025

Barcelona
Jan-13-2025

Istanbul
Jan-13-2025

Kuala Lumpur
Jan-20-2025

Paris
Jan-20-2025

Singapore
Jan-27-2025

London
Jan-27-2025

Amsterdam
Feb-03-2025

Barcelona
Feb-03-2025

Dubai
Feb-10-2025

Istanbul
Feb-10-2025

Kuala Lumpur
Feb-17-2025

Singapore
Feb-17-2025

Paris
Feb-24-2025

Amsterdam
Feb-24-2025

London
Mar-03-2025

Barcelona
Mar-03-2025

Dubai
Mar-10-2025

Kuala Lumpur
Mar-10-2025

Istanbul
Mar-17-2025

Singapore
Mar-17-2025

Paris
Mar-24-2025

London
Mar-24-2025

Amsterdam
Apr-07-2025

Barcelona
Apr-07-2025

Dubai
Apr-14-2025

Kuala Lumpur
Apr-14-2025

Istanbul
Apr-21-2025

Paris
Apr-21-2025

Singapore
Apr-28-2025

London
Apr-28-2025

Amsterdam
May-05-2025

Dubai
May-05-2025

Barcelona
May-12-2025

Kuala Lumpur
May-12-2025

Istanbul
May-19-2025

Singapore
May-19-2025

Paris
May-26-2025

Amsterdam
May-26-2025

London
June-02-2025

Dubai
June-02-2025

Barcelona
June-09-2025

Kuala Lumpur
June-09-2025

Istanbul
June-16-2025

Singapore
June-16-2025

Paris
June-23-2025

London
June-30-2025

Dubai
June-30-2025

Amsterdam
June-30-2025

Barcelona
July-07-2025

Barcelona
July-07-2025

Dubai
July-14-2025

Istanbul
July-14-2025

Kuala Lumpur
July-21-2025

Singapore
July-21-2025

Paris
July-28-2025

London
July-28-2025

Amsterdam
Aug-04-2025

Barcelona
Aug-04-2025

Dubai
Aug-11-2025

Istanbul
Aug-11-2025

Kuala Lumpur
Aug-18-2025

Paris
Aug-18-2025

Singapore
Aug-25-2025

London
Aug-25-2025

Amsterdam
Sep-01-2025

Dubai
Sep-01-2025

Barcelona
Sep-08-2025

Istanbul
Sep-08-2025

Kuala Lumpur
Sep-15-2025

Singapore
Sep-15-2025

Paris
Sep-22-2025

London
Sep-29-2025

Dubai
Sep-29-2025

Amsterdam
Sep-29-2025

Barcelona
Oct-06-2025

Barcelona
Oct-06-2025

Dubai
Oct-13-2025

Kuala Lumpur
Oct-13-2025

Istanbul
Oct-20-2025

Singapore
Oct-20-2025

Paris
Oct-27-2025

Amsterdam
Oct-27-2025

London
Nov-03-2025

Barcelona
Nov-03-2025

Dubai
Nov-10-2025

Istanbul
Nov-10-2025

Kuala Lumpur
Nov-17-2025

Singapore
Nov-17-2025

Paris
Nov-24-2025

Amsterdam
Nov-24-2025

London
Dec-01-2025

Barcelona
Dec-01-2025

Dubai
Dec-08-2025

Kuala Lumpur
Dec-08-2025

Istanbul
Dec-15-2025

Singapore
Dec-15-2025

Paris
Dec-22-2025

London
Dec-29-2025

Amsterdam
Dec-29-2025

Dubai
Dec-29-2025

Barcelona

Course Details

Product marketing management is a critical discipline that integrates sales, product development, and marketing to facilitate successful product launches and effectively communicate product value to the market. The success of a product launch relies on key factors such as strategic product positioning, crafting impactful messaging, and developing comprehensive go-to-market strategies.

This course is designed to equip participants with the theoretical knowledge and practical skills necessary to develop and implement effective go-to-market strategies and plans for product launches. Participants will engage in in-depth studies of marketing research, product positioning, message delivery, pricing strategies, and packaging. The course emphasizes practical exercises and the analysis of real-world case studies, providing participants with hands-on experience and insights.

Over five days, participants will acquire the tools and methodologies needed to navigate the complexities of product marketing, ensuring that products achieve their intended market impact and drive sustainable business success.

Upon completion of this course, attendees will be able to:

Understand product lifecycle and product marketing frameworks
Design and build a Go-To-Market (GTM) strategy to launch products and bring them to the right audience.
Conduct market research and gather competitive intelligence to enable GTM teams
Create unique value propositions for products and make them stand out in the market.
Develop key statements and messages to captivate customers and convince them across different channels
Select the best pricing and packaging models for products to optimize customer lifetime value.

The "Product Marketing Manager Certification (PMMC)™ Training Course" is designed for professionals looking to enhance their expertise in product marketing and management. This course is ideal for individuals seeking to master the skills necessary to drive successful product launches and market strategies:

Product Managers
Product Marketing Managers
Marketing Professionals
Sales managers and executives
Entrepreneurs and business owners
Consultants and Advisors

Course Outline

5 days course

Day 1

Day 2

Day 3

Day 4

Day 5

Introduction to Product Marketing

Introduction to course content and outlines
Defining product marketing and its key related terms
Identifying the roles and responsibilities of a product marketing manager
Overview of product marketing framework
Understanding the product lifecycle

Go-To-Market Strategy

Defining Go-To-Market (GTM) strategy
Discussing the purpose and benefits of GTM
Types of GTM strategy:

Product-led
Sale-led

Steps for creating a GTM strategy
Techniques for setting objectives and KPIs for GTM strategy
Best practices for implementing GTM strategy
Case studies about the implementation of GTM strategy

Marketing Research

Overview of the market research process
Defining Minimum Viable Product (MVP) and Voice of Customer (VoC)
Strategies for identifying customer needs and market trends
Discussing how to utilize customer feedback to improve product marketing
Understanding how to conduct competitive analysis and benchmarking
Discussing the implementation of insights and competitive intelligence on GTM strategy
The importance of communicating insights and competitive intelligence with GTM teams

Product positioning and messages

Understanding the meaning of product positioning and its significance
Discussing the principles of product positioning
What is the value proposition?
Strategies for developing positioning statements
Exploring positioning frameworks
How to transform the value propositions into key messages
Best practices for creating messages for different customer segments
Strategies for delivering messages across various channels

Pricing and Packaging

Exploring pricing models and strategies
Discussing factors influencing pricing decisions
The importance of maximizing customer lifetime value (LTV)
Understanding bundling and packaging techniques to increase LTV
Discussing legal and ethical considerations in packaging
Final Presentation of GTM Strategy Plan

Product Marketing Manager Certification (PMMC)™ Training Course

Course Info

Course Details

Course Outline

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