Preparation Course for Certified Brand Manager

Course Info

Length:

5 Days

Type:

Online

Available Dates

2025-04-07

£ 1500

2025-05-05

£ 1500

2025-06-02

£ 1500

2025-07-07

£ 1500

2025-08-04

£ 1500

2025-09-01

£ 1500

2025-10-06

£ 1500

2025-11-03

£ 1500

2025-12-01

£ 1500

Course Details

  • Introduction
  • Objective
  • Who should attend

Without a positive brand reputation, consumers, buyers, prospects, and even employees may be skeptical or unsure of what your company does and represents.

 

A Brand Manager is responsible for adapting a brand strategy for a company's target market. As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products.

 

The Certified Brand Manager Training course is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The course provides tools and knowledge for developing, strengthening, and maintaining a brand or portfolio of brands.


This course is a preparation course, and designed to equip you with the necessary skills and knowledge to prepare for the certification, should you choose to pursue it in the future

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5
Intrdction to brand managmet 
 
  • The definition of a brand
  • Reasons why brands matter
  • A brief history of brands
  • Difference between branding and marketing
  • The challenges and opportunities of branding today
  • Understanding branding

 

Brand planning models
 
  • The concept of customer-based brand equity
  • Building customer-based brand equity
  • Benefits of customer-based brand equity
  • Three tools to facilitate brand planning
  • Brand positioning model
  • Brand resonance model
  • Brand value chain model
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