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How does a brand survive when every market is crowded, every message competes for attention, and customers expect more than just a product?
And what turns a simple idea into a brand that people recognise, value, and choose — again and again?
The Certified Brand Manager programme by LPC gives professionals the strategic and creative tools needed to build brands that stand out, earn loyalty, and grow sustainably.
Through practical frameworks, competitive analysis, and real brand-building exercises, participants learn how to shape brand identity, craft compelling stories, position brands effectively, and evaluate brand health with confidence and precision.
Introduction to Brand Management