Certificate in Marketing Strategy and Planning

Course Info

Date: Dec-30-2024

Length: 1 Week

City: Paris

Fees: 4,350

Type: In Classroom

Available Dates

  • Dec-30-2024

    Paris

  • Jan-27-2025

    Paris

  • Apr-28-2025

    Paris

  • July-28-2025

    Paris

  • Oct-27-2025

    Paris

Dates in Other Venues

  • Dec-23-2024

    Singapore

  • Dec-23-2024

    Barcelona

  • Dec-30-2024

    Dubai

  • Jan-27-2025

    Kuala Lumpur

  • Jan-27-2025

    Istanbul

  • Jan-27-2025

    Barcelona

  • Jan-27-2025

    Amsterdam

  • Jan-27-2025

    Singapore

  • Feb-17-2025

    Dubai

  • Feb-17-2025

    London

  • Apr-14-2025

    Dubai

  • Apr-14-2025

    London

  • Apr-28-2025

    Amsterdam

  • Apr-28-2025

    Barcelona

  • Apr-28-2025

    Istanbul

  • Apr-28-2025

    Kuala Lumpur

  • Apr-28-2025

    Singapore

  • June-09-2025

    London

  • June-09-2025

    Dubai

  • July-28-2025

    Istanbul

  • July-28-2025

    Barcelona

  • July-28-2025

    Singapore

  • July-28-2025

    Kuala Lumpur

  • July-28-2025

    Amsterdam

  • Aug-18-2025

    London

  • Aug-18-2025

    Dubai

  • Sep-22-2025

    Dubai

  • Sep-22-2025

    London

  • Oct-27-2025

    Barcelona

  • Oct-27-2025

    Singapore

  • Oct-27-2025

    Amsterdam

  • Oct-27-2025

    Istanbul

  • Oct-27-2025

    Kuala Lumpur

  • Nov-17-2025

    Dubai

  • Nov-17-2025

    London

Course Details

Course Outline

5 days course

Introduction to Marketing Strategy and Planning


  • Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
  • Importance of marketing strategy and planning in business.
  • Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
  • Introduction to Marketing Strategy: From market segmentation to positioning.

Developing a Marketing Strategy


  • Developing a marketing strategy: Aligning marketing with organizational objectives.
  • Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
  • Market Forecasting: Identifying, assessing, and forecasting market trends.
  • Branding and positioning: Strategies for effective branding and positioning.

Enhancing Marketing Effectiveness with Technology


  • Understanding and implementing digital marketing principles.
  • The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
  • Customer engagement strategies: Creating engaging content and managing online communities.
  • Data-Driven Marketing: Utilising data analytics for informed decision-making.

Ethical and Customer-centric Marketing


  • Understanding ethical marketing: Transparency, data privacy, and fair competition.
  • The role of marketing in sustainability: Sustainable marketing strategies.
  • Implementing ethical and customer-centric marketing practices: Challenges and solutions.
  • Regulatory compliance in marketing: Understanding relevant laws and regulations.

Future Trends in Marketing Strategy and Planning



  • Impact of globalisation on marketing strategy and planning.
  • Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
  • The future of marketing strategy and planning: Predictions and preparations.
  • Skills for the future: Essential skills for marketing professionals in the digital age.

Course Video