
Growing key accounts requires more than maintaining routine relationships; it demands structured strategic planning, deep customer insight, and the ability to act on expansion opportunities. Delivered as a premier Major Account Planning Course, this specialised programme stands out as an intensive Major Account Planning Training Course by LPC Training. Designed for senior sales professionals, account managers, and business development directors, the course spans five focused days. Structured as a comprehensive Major Account Planning Certified Course, attendees explore stakeholder mapping, opportunity prioritisation, and disciplined account strategies. Recognized as the Best Major Account Planning Course for practitioners pursuing a professional Major Account Planning diploma, the curriculum aligns business capabilities with complex client needs. By the end of the programme, participants will confidently implement structured plans that support long-term value creation and revenue growth.
Learn from industry professionals
Practical tools, case studies and discussions
Training in 9 major cities worldwide
Earn CPD credits to advance your career