How many sales opportunities are lost through poor technique? Too much giving of information, and overloading the sales pitch, failing to identify the client need and want, or failing to identify and articulate the benefits of the product or service to the client, merely talk about the features.

The best salespeople are those who keep their sales story simple. They ask the right questions, and then listen very carefully to what their customers say they want, and then sell them on what their product or service will do for them. Not what it is, how it does it or what it is made of, but what it will do for that customer to satisfy their identified needs.

Essential Sales Skills Training course has been designed to give delegates a solid understanding of good selling practices and to enhance their ability to be effective. Introducing basic concepts, delegates are taken through simple but essential selling techniques, in a structured and proven way that will enable them to make instant changes to their working practices and achieve sustained improvements in their performance.