Public Relations: Media Crisis Communications

Diplomacy and Public Affairs

Also Available Online

Course Info

Length: 1 Week

Type: In Classroom

Available Dates

Venue

  • Nov-25-2024

    Istanbul

  • Nov-25-2024

    Kuala Lumpur

  • Dec-02-2024

    Paris

  • Dec-02-2024

    Singapore

  • Dec-09-2024

    Amsterdam

  • Dec-09-2024

    London

  • Dec-16-2024

    Barcelona

  • Dec-16-2024

    Dubai

  • Dec-23-2024

    Istanbul

  • Dec-30-2024

    Singapore

  • Dec-30-2024

    Paris

  • Dec-30-2024

    Kuala Lumpur

  • Jan-06-2025

    Singapore

  • Jan-06-2025

    Paris

  • Jan-13-2025

    Amsterdam

  • Jan-13-2025

    London

  • Jan-20-2025

    Dubai

  • Jan-20-2025

    Barcelona

  • Jan-27-2025

    Kuala Lumpur

  • Jan-27-2025

    Istanbul

  • Feb-03-2025

    Paris

  • Feb-03-2025

    Singapore

  • Feb-10-2025

    London

  • Feb-10-2025

    Amsterdam

  • Feb-17-2025

    Barcelona

  • Feb-17-2025

    Dubai

  • Feb-24-2025

    Kuala Lumpur

  • Feb-24-2025

    Istanbul

  • Mar-03-2025

    Singapore

  • Mar-03-2025

    Paris

  • Mar-10-2025

    Amsterdam

  • Mar-10-2025

    London

  • Mar-17-2025

    Barcelona

  • Mar-17-2025

    Dubai

  • Mar-24-2025

    Kuala Lumpur

  • Mar-24-2025

    Istanbul

  • Apr-07-2025

    Singapore

  • Apr-07-2025

    Paris

  • Apr-14-2025

    London

  • Apr-14-2025

    Amsterdam

  • Apr-21-2025

    Barcelona

  • Apr-21-2025

    Dubai

  • Apr-28-2025

    Istanbul

  • Apr-28-2025

    Kuala Lumpur

  • May-05-2025

    Paris

  • May-05-2025

    Singapore

  • May-12-2025

    Amsterdam

  • May-12-2025

    London

  • May-19-2025

    Dubai

  • May-19-2025

    Barcelona

  • May-26-2025

    Kuala Lumpur

  • May-26-2025

    Istanbul

  • June-02-2025

    Paris

  • June-02-2025

    Singapore

  • June-09-2025

    London

  • June-09-2025

    Amsterdam

  • June-16-2025

    Dubai

  • June-16-2025

    Barcelona

  • June-23-2025

    Kuala Lumpur

  • June-30-2025

    Paris

  • June-30-2025

    Istanbul

  • June-30-2025

    Singapore

  • July-07-2025

    Paris

  • July-07-2025

    Singapore

  • July-14-2025

    Amsterdam

  • July-14-2025

    London

  • July-21-2025

    Barcelona

  • July-21-2025

    Dubai

  • July-28-2025

    Kuala Lumpur

  • July-28-2025

    Istanbul

  • Aug-04-2025

    Paris

  • Aug-04-2025

    Singapore

  • Aug-11-2025

    London

  • Aug-11-2025

    Amsterdam

  • Aug-18-2025

    Dubai

  • Aug-18-2025

    Barcelona

  • Aug-25-2025

    Istanbul

  • Aug-25-2025

    Kuala Lumpur

  • Sep-01-2025

    Singapore

  • Sep-01-2025

    Paris

  • Sep-08-2025

    London

  • Sep-08-2025

    Amsterdam

  • Sep-15-2025

    Barcelona

  • Sep-15-2025

    Dubai

  • Sep-22-2025

    Kuala Lumpur

  • Sep-29-2025

    Paris

  • Sep-29-2025

    Istanbul

  • Sep-29-2025

    Singapore

  • Oct-06-2025

    Singapore

  • Oct-06-2025

    Paris

  • Oct-13-2025

    London

  • Oct-13-2025

    Amsterdam

  • Oct-20-2025

    Dubai

  • Oct-20-2025

    Barcelona

  • Oct-27-2025

    Kuala Lumpur

  • Oct-27-2025

    Istanbul

  • Nov-03-2025

    Singapore

  • Nov-03-2025

    Paris

  • Nov-10-2025

    Amsterdam

  • Nov-10-2025

    London

  • Nov-17-2025

    Barcelona

  • Nov-17-2025

    Dubai

  • Nov-24-2025

    Istanbul

  • Nov-24-2025

    Kuala Lumpur

  • Dec-01-2025

    Singapore

  • Dec-01-2025

    Paris

  • Dec-08-2025

    London

  • Dec-08-2025

    Amsterdam

  • Dec-15-2025

    Dubai

  • Dec-15-2025

    Barcelona

  • Dec-22-2025

    Kuala Lumpur

  • Dec-29-2025

    Istanbul

Course Details

Course Outline

5 days course

Principles of Media Relations & Public Affairs



  • Defining media relations and its key related concepts
  • Discussing the importance of media relations
  • Exploring the principles of public affairs
  • Techniques for building and maintaining media relationships
  • Understanding the role of the media in public perception
  • Differentiating between proactive and reactive media relations
  • Exploring key stakeholders in media relations
  • Understanding the media landscape
  • Discussing legal and regulatory considerations

Media Communication During a Crisis

 

  • Identifying types of crises and their characteristics
  • Preparing for potential crises: risk assessment
  • Key elements of an effective crisis communication strategy
  • Techniques for crafting clear and consistent messages
  • Discussing the timing and channel elements for crisis communication
  • Strategies for engaging with stakeholders during a crisis
  • Discussing the role of spokespersons
  • Techniques for managing misinformation and rumors

Case Studies of Media Crisis Communications



  • Analysis of notable crisis communication cases
  • Success stories and lessons learned
  • Understanding failures and what went wrong
  • Discussing the impact of crisis communication on organizational reputation
  • Exploring crisis communication in different industries.
  • Understanding the comparative analysis of crisis responses.
  • Discussing the long-term effects of crisis communication.
  • Adapting strategies based on case study insights.

Techniques for Managing Media Interactions & Interviews



  • Defining globalization and its dimensions
  • Techniques for media interaction preparation
  • Techniques for handling tough questions
  • Dos and don’ts of media interviews
  • Role-playing and practice sessions
  • Strategies for managing press conferences and briefings
  • Discussing the effective use of press releases
  • Understanding how to build a media kit
  • Follow-up strategies post-interaction

Social Media and Ethical Considerations in Crisis Communications

 

  • Understanding the role of social media in crisis communication
  • Strategies for effective social media use during crises
  • Techniques for monitoring and responding to social media activity
  • Steps for developing a social media crisis communication plan
  • Discussing ethical considerations in media communications
  • Understanding how to balance transparency and confidentiality
  • Addressing ethical dilemmas in crises
  • Evaluating and refining the crisis communication plan

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