Financial communication occurs as a part of public relations and is aimed at present and potential shareholders and investors. The purpose of this form of communication is to support and above all to strengthen the company's stock market value and prospects, but also its credibility to shareholders and investors.

This is important because key personnel in an organization use accounting information which is often said the ‘language of business’; hence it is essential to understand and to be able to use this language.

This course will introduce you to the language of accounting and financial business, financial communication and decision-making. It will provide a comprehensive illustration of how accounting information is collected, recorded, how it is analyzed and presented both internally and externally, to support effective management, control, and decision making.

The course will introduce various tools for conducting financial analyses that will support management decision-making. There will be an emphasis on the relevance of each tool in the context of decision-making and assumed objectives.  The course will also introduce delegates to the systems and structures of financial and management accounting and their value in ensuring the success of the business.