Key account management focuses sales resources on retaining the clients most likely to generate high levels of revenue and profitability. To do so, key account managers build a detailed understanding of their clients’ specific requirements – in turn improving the performance of their business.
This dynamic makes the client somewhat dependent on their key account manager – which helps to increase retention rates.
Advanced Key Account Management and Business Development training course, is designed as an advanced level programme for experienced sales people. Step-by-step the highly participative content provides key account managers with the modern day strategies required to make develop their businesses.
By the end of this Advanced Key Account Management and Business Development training course, you will how to:
- Define the key account management’s primary functions and best practices.
- Identify the significance of re-defining businesses processes to match the ever-changing market and customer needs.
- Produce clear deals and marketing differentiators to neutralise competition (value-based proposition).
- Plan and use financial ratios and KPIs to measure their operations’ effectiveness.
- Use leadership, negotiation and power proposals to leverage their business and lead the national key account team.
Advanced Key Account Management and Business Development training Course, is designed for:
- Marketing and sales professionals, corporate executives, advertising managers, business development managers, sales personnel and others who are involved in commercial activities at all levels of the organisation.
Our courses in Kuala Lumpur take place at the following location :
Once you register, we will subsequently send you the course details, including the location, trainer, and other logistical information.
Pay Attention, Please! The course location at our offices is subject to availability. Should our office be unavailable, we will secure an alternative nearby venue and promptly inform you of the change. The exact time and location will be confirmed one week prior to the course commencement.