Available Dates
Mar-17-2025
Kuala Lumpur
June-16-2025
Kuala Lumpur
Sep-15-2025
Kuala Lumpur
Dec-15-2025
Kuala Lumpur
Dates in Other Venues
Dec-30-2024
Barcelona
Dec-30-2024
London
Jan-13-2025
Dubai
Feb-10-2025
London
Mar-17-2025
Istanbul
Mar-17-2025
Singapore
Mar-17-2025
Paris
Mar-17-2025
Barcelona
Mar-17-2025
Amsterdam
Mar-17-2025
Dubai
Apr-14-2025
London
May-12-2025
Dubai
June-16-2025
Amsterdam
June-16-2025
Paris
June-16-2025
Istanbul
June-16-2025
Barcelona
June-16-2025
London
June-16-2025
Singapore
July-14-2025
Dubai
Aug-11-2025
London
Sep-15-2025
Amsterdam
Sep-15-2025
Dubai
Sep-15-2025
Barcelona
Sep-15-2025
Paris
Sep-15-2025
Singapore
Sep-15-2025
Istanbul
Oct-13-2025
London
Nov-10-2025
Dubai
Dec-15-2025
Barcelona
Dec-15-2025
Paris
Dec-15-2025
Singapore
Dec-15-2025
Istanbul
Dec-15-2025
London
Dec-15-2025
Amsterdam
5 days course
List criteria for determining a branding option in a company’s brand architecture
Describe appropriate use cases for various types of brand naming options
Recognise effective brand architecture design
Create an architecture so that all product offerings work together and create a synergistic effect
Explain how product promotions work
Describe the effects of price promotions for fast moving consumer goods (FMCG) on retailers and manufacturers
Articulate how mobile promotions can be used by product managers
Differentiate brand promotions and product promotions
List the advantages and disadvantages of leveraging, including feedback effects and extension effects
Articulate the strategic value of feedback effects and extension effects
Differentiate between product extension strategies and brand extension strategies
Explain when the different extension strategies should be used
Identify need profiles of potential target markets
Explain the importance of a business identity in branding strategy
Differentiate between a business identity and a business tagline
Describe how to implement the business identity through marketing actions (3 Es)
Explain why sentiment analysis or opinion mining is useful and how product managers can benefit from it
Describe the role of sentiment analysis in making product management decisions
Identify the key steps in the sentiment analysis process
Apply a text mining algorithm to real-world text data and gain insights into the emotional content of product reviews