A destination management maintains in-depth local knowledge of the area or region they represent, specifically with regards to the local coordination and implementation of everything from program and event logistics to event activities.

This Professional in Destination Management (PDM) certificate program provides those new to the destination organization side of the industry (less than one year of experience) with cutting-edge education, offering entry-level personnel the critical skills and knowledge necessary to start their careers in the travel and tourism industry.

In this course on Professional Destination Management , participants will learn how destination organizations and the various departments within an organization function, the role of a destination organization within a community, how destination organizations enhance and benefit their communities and how to sell your destination to business and leisure travellers.