Public Relations and Media Skills

Course Info

Length:

5 Days

Type:

In Classroom

City:

Paris
Available DatesVenue
2025-05-26Paris
2025-08-25Paris
2025-11-24Paris
Available DatesOther Venue
2025-04-28Dubai
2025-05-26London
2025-05-26Amsterdam
2025-05-26Barcelona
2025-05-26Singapore
2025-05-26Kuala Lumpur
2025-05-26Istanbul
2025-06-16Dubai
2025-07-28London
2025-08-25Kuala Lumpur
2025-08-25Amsterdam
2025-08-25Barcelona
2025-08-25Istanbul
2025-08-25Singapore
2025-08-25Dubai
2025-09-15London
2025-10-27Dubai
2025-11-24Kuala Lumpur
2025-11-24Singapore
2025-11-24Istanbul
2025-11-24London
2025-11-24Barcelona
2025-11-24Amsterdam
2025-12-15Dubai

Course Details

  • Introduction

  • Objective

  • Who should attend

  • Course Location

 

Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.

 

Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media!

 

This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics

 

 

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5
 Public Relations Concepts:
 
  • Criteria for successful PR
  • PR tools
  • Definition, roles and situations
  • Qualities for successful PR staff

 

The Power of Communication

 

  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications

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