Public Relations and Media Skills

Course Info

Date:

N/A

Length:

5 Days

Type:

In Classroom

Fees:

£ 4450

City:

Paris

Available Dates

2025-05-26

Paris

2025-08-25

Paris

2025-11-24

Paris

Dates in Other Venues

2025-04-28

Dubai

2025-05-26

London

2025-05-26

Amsterdam

2025-05-26

Barcelona

2025-05-26

Singapore

2025-05-26

Kuala Lumpur

2025-05-26

Istanbul

2025-06-16

Dubai

2025-07-28

London

2025-08-25

Kuala Lumpur

2025-08-25

Amsterdam

2025-08-25

Barcelona

2025-08-25

Istanbul

2025-08-25

Singapore

2025-08-25

Dubai

2025-09-15

London

2025-10-27

Dubai

2025-11-24

Kuala Lumpur

2025-11-24

Singapore

2025-11-24

Istanbul

2025-11-24

London

2025-11-24

Barcelona

2025-11-24

Amsterdam

2025-12-15

Dubai

Course Details

  • Introduction
  • Objective
  • Who should attend
  • Course Location

 

Public Relations is the management of the flow of information between an individual or an organization and the public. It is a way to convince everyone of what you got, that's why you need to ace it and be updated with everything related to it.

 

Media means communication channels like newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Imagine the power of the combination of PR and media!

 

This seminar is designed to give you powerful tools for both, it will discuss essentials like definitions of PR, roles of PR, qualities for successful PR staff, ethics of PR, corporate image, identity and reputation, Public Oriented activities vs. Community Oriented Activities, civic and social activities in addition to many other topics

 

 

Course Outline

5 days course
  • Day 1
  • Day 2
  • Day 3
  • Day 4
  • Day 5
 Public Relations Concepts:
 
  • Criteria for successful PR
  • PR tools
  • Definition, roles and situations
  • Qualities for successful PR staff

 

The Power of Communication

 

  • The Big Picture: overview and PR strategy
  • When Public Relations should be used
  • Corporate Identity and Image: establishing a positive image and identity
  • Becoming a Neighbour of Choice: external reputation management
  • Leaders’ Role in Managing Communications
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