Brand and Product Strategy
Course Info
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Course Details
Introduction
Objective
Who should attend
Course Location
Implementing a strategic brand and product Strategy should cause consumers to have a positive emotional association with your brand. To achieve this, a brand and product strategy should align with core business values and mission, adapt easily to various business and economic climates, and have clear meaning and relevance to your target consumer base
A successful product and brand strategy course develops brand awareness and identity that sets your products apart from the countless others solely based on the brand name. A well-designed strategy repeatedly reminds potential and current customers why they should purchase your product over others with similar characteristics.
Brand and Product Strategy training course helps participants working in product management, marketing, and related consulting sectors learn how to build and manage strong products over time, using product management strategies and tools that are focused on how you relate to your customers.
Course Outline
Introduction and Product Portfolio Architecture Design
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List criteria for determining a branding option in a company’s brand architecture
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Describe appropriate use cases for various types of brand naming options
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Recognise effective brand architecture design
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Create an architecture so that all product offerings work together and create a synergistic effect
