Media Management in Crisis Communications
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- Introduction
- Objective
- Who should attend
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Crisis tends to strike when it’s least expected, but this doesn’t mean that you can’t be prepared. After all, when the worst happens the way in which you communicate with the media is often critical to emerging with reputations intact.
If handled well it’s certainly possible to ride out a crisis largely unscathed. Equally, a long list of brands will testify that it’s all too easy to get it wrong when faced with unprecedented media interest and public hunger for information.
Media Management in Crisis Communications training course provides participants with the opportunity to identify how a crisis can impact an organization and what should be done to mitigate its effects. The course focuses on how to prepare the communication function to respond rapidly and effectively in the event of a crisis to be able to manage perceptions in the media .
Course Outline
Introduction:
- Definition of a crisis
- Overview of communication
- Various types of crises
- Key aspects of a crisis
- Evolution of a crisis
Principles of Crisis Communications:
- Setting your clear objective
- Responding quickly
- Accepting responsibility
- Appropriate messaging
- Profiling your audience
- Showing and maintaining credibility
- Coordinating with others
- Continuous monitoring
