Media Management in Crisis Communications

Course Info

Date: June-23-2025

Length: 1 Week

City: Kuala Lumpur

Fees: 3,990

Type: In Classroom

Available Dates

  • Mar-24-2025

    Kuala Lumpur

  • June-23-2025

    Kuala Lumpur

  • Sep-22-2025

    Kuala Lumpur

  • Dec-22-2025

    Kuala Lumpur

Dates in Other Venues

  • Dec-30-2024

    Barcelona

  • Dec-30-2024

    London

  • Jan-06-2025

    London

  • Feb-03-2025

    Dubai

  • Mar-24-2025

    Istanbul

  • Mar-24-2025

    Singapore

  • Mar-24-2025

    Paris

  • Mar-24-2025

    Barcelona

  • Mar-24-2025

    Amsterdam

  • Mar-24-2025

    London

  • Apr-07-2025

    Dubai

  • May-05-2025

    London

  • June-23-2025

    Amsterdam

  • June-23-2025

    Paris

  • June-23-2025

    Istanbul

  • June-23-2025

    Barcelona

  • June-23-2025

    Dubai

  • June-23-2025

    Singapore

  • July-07-2025

    London

  • Aug-04-2025

    Dubai

  • Sep-22-2025

    Amsterdam

  • Sep-22-2025

    London

  • Sep-22-2025

    Barcelona

  • Sep-22-2025

    Paris

  • Sep-22-2025

    Singapore

  • Sep-22-2025

    Istanbul

  • Oct-06-2025

    Dubai

  • Nov-03-2025

    London

  • Dec-22-2025

    Barcelona

  • Dec-22-2025

    Paris

  • Dec-22-2025

    Singapore

  • Dec-22-2025

    Istanbul

  • Dec-22-2025

    Dubai

  • Dec-22-2025

    Amsterdam

Course Details

Course Outline

5 days course

 

Introduction:
 
  • Definition of a crisis
  • Overview of communication
  • Various types of crises
  • Key aspects of a crisis
  • Evolution of a crisis

 

 Principles of Crisis Communications:
 
  • Setting your clear objective
  • Responding quickly
  • Accepting responsibility
  • Appropriate messaging
  • Profiling your audience
  • Showing and maintaining credibility
  • Coordinating with others
  • Continuous monitoring

 

Crisis Management Process:
 
  • Pre-crisis phase
  • Crisis Management Plan (CMP)
  • Crisis Management Team (CMT)
  • The spokesperson's role
  • Crisis event phase
  • Initial response
  • Reputation repair
  • Post-crisis phase
  • Lessons learned
  • Follow up with communication

 

Crisis Communication and Media:
 
  • Media and communication
  • Media as a partner in crisis response
  • Social media and crisis communication
  • Social media as a beneficial tool or a challenge
  • Dynamic use of social media in crisis communication

 

 

Dimensions of Crisis Communication Management:
 
  • Standard operating decisions dimension
  • Victims management dimension
  • Trust and credibility dimension
  • Behavior dimension
  • Professional expectations dimension
  • Ethical dimension
  • Lessons learned

 

How to Measure your Results in a Crisis:
 
  • Measuring outputs
  • Measuring impact
  • Measuring outcomes

Course Video